Ingrid Ditz
Group Communications, Corporate Spokeswoman
Refreshed brand design for Raiffeisen Bank International Group
Today RBI launches a new brand design for the Group. RBI’s brand promise is reflected in the new brand while staying true to the brand roots. ‘Ease’ is at the center of marketing communication: As a safe and reliable bank, RBI provides customers with simple and excellent services in every interaction.
This enables customers to feel at ease and to focus on their progress in life. Thus, RBI Group supports customers so that they can take control of their own future. This is also reflected in the new slogan ‘Make it happen’.
"Up until now, the only unifying elements across the Group were the iconic gable cross and distinctive yellow. Further harmonizing brand strategy, architecture and identity ensures increased efficiency and effectiveness, and enables a consistent brand experience across the RBI Group.”, says Christoph Kullnig, Head of Group Marketing.
After two pitch processes, two external partners were selected to work on the future branded communication of the RBI Group. Future Brand | London was selected as the branding agency, and McCann | Bucharest as the creative advertising agency working on a new marketing communication concept. Both agencies have already demonstrated their expertise in handling similar projects.An interactive experience of the refreshed brand is available in Decentraland. Brand assets like color palette and shapes, but also sound branding and the latest videos are presented there in RBI’s Metaverse-Pavilion. Find the link and more information on brand.rbinternational.com
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Christof Danz
Corporate Spokesman
