Skip to main content

Western Balkans EU Journey: A Bumpy Road?

The Western Balkans are on a journey towards the European Union, and it's not exactly a smooth ride. Our research experts analyze the challenges and solutions.


  • By Ivona Zametica & Fjorent Rrushi
  • Market Trends

Imagine a road trip through stunning landscapes, but with occasional detours and roadblocks. That's kind of what it's been like for Western Balkan countries emerging from the shadows of their communist past and the conflicts of the 1990s.

Challenges like deep-rooted corruption and organized crime have slowed them down, but there's also hope. Several countries are nearing the end of a crucial step called "screening EU regulations" which paves the way for official membership talks. Plus, they're working hard to reform their justice systems, even if it means some temporary bumps in the road.

The EU acknowledges their progress but also points out obstacles they still need to tackle, like political disagreements, limited press freedom, and environmental concerns. To overcome these hurdles, the Western Balkans need to focus on strengthening their institutions, following EU standards, and fostering sustainable development for everyone.

The good news? The EU is there to lend a helping hand. They've launched an economic and investment plan specifically for the Western Balkans, a massive undertaking with the potential to mobilize up to € 30 billion in investments. This plan acts like a lever, using an initial € 9 billion in EU grant funding to attract additional public and private investments.

The focus of these investments is three-pronged:

  • Upgrading infrastructure: This includes improving transportation networks, communication systems, and energy grids across the region.
  • Greening the economy: The plan supports the Western Balkans' transition to clean energy sources and promotes sustainable development practices.
  • Boosting digitization: Investments aim to modernize the digital infrastructure and equip the workforce with the skills needed to thrive in the digital age.

By addressing these crucial areas, the EU's investment plan has the potential to be a game-changer for the Western Balkans, paving the way for a more prosperous, sustainable, and connected future.
But wait, there's more! The EU unveiled a € 6 billion growth plan to unlock the full potential of the Western Balkan economies and fast-track their EU membership. This ambitious plan offers incentives for reforms, helps them prepare for EU rules, and delivers concrete benefits to their citizens.

One exciting step forward is the inclusion of SEPA (Single Euro Payments Area). This will allow for smoother and cheaper cross-border transactions within the region, benefiting both businesses and individuals. While the progress towards EU membership varies between the six Western Balkan nations, there's a positive development – they're all working towards SEPA membership, which could save them a whopping € 500 million annually!

Take Albania, for example. They're actively preparing to join SEPA, demonstrating their commitment to modernizing their financial system and reaping the rewards of seamless cross-border payments. While the six Western Balkan nations are at varying stages in their EU membership journeys, Albania stands out in its proactive approach to joining SEPA. The central bank governor highlighted their significant progress, including implementing key EU directives related to payments and money laundering, enacting regulations for euro transactions within SEPA, and investing in infrastructure upgrades to facilitate the switch. 

They aim to complete the application process by June 2024, demonstrating their commitment to securing the benefits of seamless cross-border payments and further integrating with the European financial system. This swift action positions Albania as a potential leader in SEPA adoption within the Western Balkans.

To sum up, the road to the EU for the Western Balkans might not be the smoothest, but with continued efforts, support from the EU, and innovative solutions like SEPA, they're definitely moving in the right direction. Stay tuned for the next chapter in this collective journey!

Ivona Zametica
Ivona Zametica
Fjorent Rrushi
Fjorent Rrushi

Expand to new markets

Get more exclusive market insights like this one and partner up with us for your CEE journey! Request our exclusive white paper now and discover group-wide solutions.

Related News

Be the first

Subscribe to Raiffeisen Insights. Get an email with
the latest trends in the world of economics and business.

Information marked with * is required.

*I agree that my personal data may be processed by Raiffeisen Bank International AG for the purpose of sending me personalized offers and information in the form of marketing information (in electronic form). You can withdraw your consent to data processing at any time, for example by using the unsubscription link within the newsletter or by e-mail to datenschutz@rbinternational.com. The obligatory information according to the General Data Protection Regulation can be found under Data Protection.